ASSOCIATE OF APPLIED SCIENCE
General Business Administration Option

Marketing Concentration
This concentration is designed to prepare students with
knowledge and skills that can assist their career growth in
the growing field of marketing. Typical duties performed by
career oriented marketing employees include management of
retail departments and store settings, personal selling,
management of customer service, purchasing assistance, and
merchandise management. Marketing employment is
expected to grow as a part of the workforce well into the next
century. Solid opportunities exist for growth from entry level
to career sustaining and management responsibilities.
Representative job titles include retail department manager,
assistant and store manager, sales representative,
merchandise manager, and purchasing assistant.
Required General Education Courses
Courses That Fulfill Minimum Degree Requirements
Course No. Course Title Credit
COM 100 Fund of Speech Communication 3
or COM 103 Public Speaking
CIS 100 Computer Technology & Applications 3
ENGL 1010 English Composition I 3
Fine Arts/Humanities 3
MATH MATH 1130 (or higher level) 3
Natural Science 4
Physical Education 1
Social Science Approved course in ECO, PSY, or SOC 3
Total General Education 23
Required Major Core Courses
Course No. Course Title Credit
ACT 201 Principles of Accounting I 3
ACT 202 Principles of Accounting II 3
BUS 110* Introduction to Business 3
BUS 111* Keyboarding w/Word Processing 3
BUS 155* Business Mathematics 3
BUS 222* Business Communications II 3
or ENGL 110* Technical Writing
BUS 251* Business Law 3
CIS 150* Microcomputer Spreadsheets 3
LGM 130 Introduction to Logistics Management 3
MGT 120* Supervision Principles 3
MKT 110* Principles of Marketing 3
MKT 120* Personal Selling 3
Electives Approved elective 3
Total Major Core 39
Total Degree Requirements 62
All General Business Administration (G.B.A.) students are
required to take the Tennessee Board of Regents general
business exam to meet graduation requirements.

Office Management Technology Concentration
This concentration is designed to prepare students for
employment in the office setting. The growth of electronic
word processing, computer based file management, and the
constant need to process office work in an efficient manner
help form the basis for this area of study. Jobs and career
positions in this field include secretary, word processing
technician, office manager or office assistant.
Required General Education Courses
Courses That Fulfill Minimum Degree Requirements
Course No. Course Title Credit
COM 100 Fund of Speech Communication 3
or COM 103 Public Speaking
CIS 100 Computer Technology & Applications 3
ENGL 1010 English Composition I 3
Fine Arts/Humanities 3
MATH MATH 1130 (or higher level) 3
Natural Science 4
Physical Education 1
Social Science Approved course in ECO, PSY, or SOC 3
Total General Education 23
Required Major Core Courses
Course No. Course Title Credit
ACT 201 Principles of Accounting I 3
BUS 110* Introduction to Business 3
BUS 155* Business Mathematics 3
BUS 222* Business Communications II 3
or ENGL 110* Technical Writing
CIS 150* Microcomputer Spreadsheets 3
MGT 120* Supervision Principles 3
OMT 101 1 Beginning Keyboarding 3
OMT 102 Intermediate Keyboarding 3
OMT 221* Business Communications I 3
OMT 248* Word for Windows 3
OMT 249* Advanced Word for Windows 3
OMT 253* Office Procedures 3
ElectiveApproved elective or ACT 202 3
Total Major Core 39
Total Degree Requirements 62
1 Students having sufficient skills may test out of this course.
All General Business Administration (G.B.A.) students are
required to take the Tennessee Board of Regents general
business exam to meet graduation requirements.