Marketing Committee

Committee Purpose

The purpose of the Marketing Committee is to implement, review, and recommend improvements to a college-wide marketing plan that includes advertising, public relations, promotional activities and publications.

Committee Activities

1. Monitor implementation and recommend improvements to the marketing plan.
2. Review and recommend policies and procedures for the preparation and distribution of publications for marketing and promotion.
3. Support special projects as determined by the Public Relations Office.
4. Research best practices in collegiate marketing to support an effective marketing plan.

Reporting Relationships

Director of Public Relations

Membership

• Five (5) faculty representatives, with no more than two (2) representatives from any one division
• Director of Admissions
• Rep./Continuing Education
• Media Relations Coordinator
  
• Chair of Enrollment Management Committee
• Assistant Vice President of Academic Affairs or one Dean from Academic Affairs
• One (1) representative of Telecommunications
• One (1) representative of Media Services
• One (1) representative of Off-Campus Operations
• Director of Distance Learning
• Student representation: 2
• Total membership: 15 — 23
• At-large members: 3

Ex-Officio: Director of Public Relations, Assistant Vice President of Student Services (responsible for Enrollment Management), Webmaster