Department of Communication, Course Home Pages - COM 201

Volunteer State Community College | Division of Humanities

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COM 201:  Media Advertising and Sales

“Emphasis on sales presentations, marketing techniques, rating systems, and rate structures for print and electronic media.”  PRE or CO REQUISITE: COM 110  (3 Credit Hours)

Course Textbook:          Shane, Ed Selling Electronic Media Focal Press (1999). VISIT THE BOOKSTORE

Technical Articles & Discussion Forum

FocalXtra is a publisher website for timely articles written by experts for students and professionals alike.  Expand your knowledge with this free feature from focalpress.com.    Representative articles include:  Cold Calling, Backreflection, Selling Intangibles, and Everything Is Selling.   The site includes a discussion forum.

Web Resources

RAB Radio Advertising Bureau This site features radio revenue, promotional ideas, sales tips, an Idea Center, and research page.

TVB Television Advertising Bureau The TVB site includes the following features:  selling smarter, an advertiser resource center, events and conferences, and a job center.

American Marketing Association Small Business Series Browse publications about advertising, marketing research, and strategic planning.

Welcome to the Advertising Association Study an overview of advertising media and learn techniques that might be helpful in promoting business.

Advertising, Marketing, and Public Relations Managers Read the employment projections for marketing, advertising and public relations managers, check out the salaries and note the training required.

SRDS The site provides media and marketing information for the advertising industry, including magazines, newspapers, television and radio.

Associations This site is maintained by The Advertising Department at the University of Texas at Austin, and contains links to the World of Advertising.

ORGANIZATIONS AND ASSOCIATIONS FOR SALES & MARKETING MANAGERS The world's largest listing of associations and organizations for sales and marketing managers.

Marketing associations and institutes Links to both professional and academic marketing organizations around the world.

How To Market, Advertise and Promote Your Business Or Service In A Small Town "Small Town Marketing offers books and tips on marketing, advertising, promotion and money saving ideas to help make your small business a success."

Cable TV Ad Bureau ”News and information about cable advertising for advertisers and marketers from the CAB”