Key Terms:  Chapter 12

keyword searches (p. 371)

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Boolean operators (p. 371)

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"too many hits" (p. 371)

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"too few hits" (p. 372)

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subject search (p. 372)

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hierarchal index (p. 374)

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standard search engine (p. 374)

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metasearch engine (p. 374)

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supporting materials (p. 377)

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explanation (p. 377)

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comparisons (p. 377)

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literal comparison (p. 378)

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figurative comparison (p. 378)

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illustration (p. 380)

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factual illustration (p. 380)

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hypothetical illustration (p. 381)

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examples (p. 382)

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statistics (p. 383)

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expert opinion (p. 385)

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volume (p. 389)

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pitch (p. 389)

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emphasis (p. 389)

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rate (p. 389)

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