MKT 110* Principles of Marketing (3) A general survey of the functions, processes, institutions and systems involved in the identification of consumer wants and their satisfaction through the exchange process. The course covers both commercial and societal exchange transactions.
MKT 115* Fashion Merchandising (3) This course examines principles underlying the fashion process and the study of fashion retailing. Emphasis is placed on products and distribution of fashion goods, current trends, and technological development.
MKT 120* Personal Selling (3) A study of the art of personal selling. Special emphasis is placed upon the use of current psychological principles to efficiently and effectively determine consumer needs and to consummate the sale. PREREQUISITE: MKT 110 recommended.
MKT 125* Retail Buying (3) An analysis of the merchandise buying function with different types of retail organizations including the function of the buyer within the retail operation.
MKT 135* Advertising and Public Relations (3) This offering explores two component areas of promotion within the Marketing framework. The types of media, cost, planning and applications in advertising are combined with the need for effective public relations. A number of application activities are included.
MKT 210 Retailing Management (3) This course covers the responsibilities, techniques and changing environment of retail management. The growing use of computerized inventory control, challenges in personnel management, buying procedures, and operations of departments and store are included. The emerging field of non-store retailing management is also addressed.
MKT 276T* Selected Problems in Marketing (1-4) Specialized topical issues and/or problems in marketing are selected and studied in-depth. Fifteen classroom contact hours with faculty required per credit hour. May be repeated for credit with a maximum of four hours to apply toward graduation. PREREQUISITE: Permission of program coordinator.
