Institutional Research & Effectiveness - 2002-2003 Institutional Effectiveness Plans
Volunteer State Community College

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Public Relations, Alumni Affairs and Publications
Account Number:  _2-60020   

Related College Strategic Goal & Objective	Unit Objective (Please number each Objective	Expected Results Or Outcome	Expected Cost (Budget: Adequate or Increase $______)	Primary Quality Indicator from TBR Performance Standard OR Other Measure & Activities for Assessment
II, V, & XI	1. Fully implement the Alumni Development System (ADS) and update Alumni database.	Development of a reliable database of VSCC Alumni	Budget is adequate.	Alumni Survey from the Office of Public Relations/Alumni Affairs
II, V	2. Development of procedures for Publication development and printing	Improved procedures and quicker turn-a-round for completion of printed publications	Budget is adequate.	Internal Survey
II, V	3. Development of new brochures to be used for marketing and recruitment.	A more directed approach to marketing for specific audiences.	Budget is adequate.	External Surveys and/or Focus Group surveys