Marketing
MKT 110* Principles of Marketing (3) A general survey of the
functions, processes, institutions and systems involved in the
identification of consumer wants and their satisfaction through the
exchange process. The course covers both commercial and societal
exchange transactions.

MKT 115* Fashion Merchandising (3) This course examines
principles underlying the fashion process and the study of fashion
retailing. Emphasis is placed on products and distribution of fashion
goods, current trends, and technological development.

MKT 120* Personal Selling (3) A study of the art of personal
selling. Special emphasis is placed upon the use of current
psychological principles to efficiently and effectively determine
consumer needs and to consummate the sale. PREREQUISITE:
MKT 110 recommended.

MKT 125* Retail Buying (3) An analysis of the merchandise buying
function with different types of retail organizations including the
function of the buyer within the retail operation.

MKT 135* Advertising and Public Relations (3) This offering
explores two component areas of promotion within the Marketing
framework. The types of media, cost, planning and applications in
advertising are combined with the need for effective public relations.
A number of application activities are included.

MKT 210 Retailing Management (3) This course covers the
responsibilities, techniques and changing environment of retail
management. The growing use of computerized inventory control,
challenges in personnel management, buying procedures, and
operations of departments and store are included. The emerging field
of non-store retailing management is also addressed.

MKT 276T* Selected Problems in Marketing (1-4) Specialized
topical issues and/or problems in marketing are selected and studied
in-depth. Fifteen classroom contact hours with faculty required per
credit hour. May be repeated for credit with a maximum of four hours
to apply toward graduation. PREREQUISITE: Permission of program
coordinator.

Mathematics
General Objectives: The courses in mathematics are
designed to provide the basic preparation for students who plan
to: (1) enter professional schools ; (2) teach in elementary or
secondary schools; (3) major in mathematics, in the natural
(biological or physical) sciences or in other areas with
mathematics requirements; (4) enter careers in business and
industry. Courses are also provided to meet the cultural and
general education requirements.
Placement in Courses: A student may be eligible to enter
advanced mathematics courses on the basis of his high school
record and/or satisfactory ACT scores. Permission to enter
advanced classes on this basis must be obtained from the Dean,
Mathematics and Science Division, or Chairman of the
Mathematics Department. Credit toward graduation cannot be
received for both courses in any pair: (MATH 1130, MATH
160*); (MATH 1130, MATH 1710); (MATH 1130, MATH 165*);
(MATH 160*, MATH 165*); and (MATH 1830, MATH 1910).
Mathematics Laboratory: Any enrolled student may utilize
the Mathematics Laboratory. Supplementary audio/visual
materials, tutorial computer software, and personalized
instruction are available.

MATH 0990 Geometry (3) Includes two- and three-dimensional
figures, with an emphasis on the properties of symmetry, congruence,
and similarity, the Pythagorean Theorem, and special right triangle
relationships. PREREQUISITE: One year of high school algebra and
an acceptable placement score, or DSPM 0800.

MATH 1010 Math for Liberal Arts (3) Intended for students
whose program of study requires one 3-hour mathematics course.
Designed to provide some insight into the nature and applications
of mathematics. Topics include but are not limited to some of the
following: Sets, Boolean Algebra, Logic, Probability and Statistics,
Linear Programming, Graph Theory, Mathematics of Finance, and
Applied Geometry. PREREQUISITE: Two years of high school
algebra and an acceptable placement score or DSPM 0850; and high
school geometry or MATH 0990 (applies to students under 1989
Admissions Requirements).

MATH 1130 College Algebra (3) Designed for non-science
majors, this course includes a study of sets, linear and quadratic
equations, exponents and radicals, functions and graphs, variation,
complex numbers, theory of equations, inequalities, matrices, and
determinants. PREREQUISITES: Two years of high school algebra
and an acceptable placement score or DSPM 0850; and high school
geometry or MATH 0990 (applies to students under 1989 Admissions
Requirements). This course will not substitute for MATH 1710.

MATH 1410 Structure of Mathematical Systems I (3) Sequences,
sets, relations and functions; base-ten arithmetic numeration systems
and whole numbers; bases other than ten; operations with integers;
equations and inequalities; theory of numbers; clock and modular
arithmetic. PREREQUISITES: Two years of high school algebra and
an acceptable placement score or DSPM 0850 and high school
geometry or MATH 0990 (applies to students under 1989 Admission
Requirements).

MATH 1420 Structure of Mathematical Systems II (3) Rational
numbers; operations with decimal numbers and percents; the real
number system; plane and coordinate geometry; introduction to
statistics. PREREQUISITE: MATH 1410.