Marketing Committee

Committee Purpose

The purpose of the Marketing Committee is to implement, review, and recommend improvements to a college-wide marketing plan that includes advertising, public relations, promotional activities and publications.

Committee Activities

1. Monitor implementation and recommend improvements to the marketing plan.

2. Review and recommend policies and procedures for the preparation and distribution of publications for marketing and promotion.

3. Support special projects as determined by the Public Relations Office.

4. Research best practices in collegiate marketing to support an effective marketing plan.

Reporting Relationships

Director of Public Relations

Membership

One faculty from each division

Assistant Director of Admissions

Director of Business and Industry

Webmaster

Media Relations Coordinator

Chair of Enrollment Management Committee

One Assistant Vice President or one Dean of Academic Affairs

Student representation: 2

Total membership: 13 -16

At-large members: 3

Ex-Officio: Director of Public Relations, Assistant Vice President of Student Services (responsible for Enrollment Management)