The Marketing A.S. (TTP - Tennessee Transfer Pathway) degree emphasis is a two-year program for students planning to pursue a bachelor's degree in Marketing. Upon completion of the bachelor's degree, graduates could be expected to assume responsibilities represented by titles including Marketing Manager or Marketing Strategists.
This concentration is designed to prepare students with knowledge and skills that can assist their career growth in the growing field of marketing. Typical duties performed by career oriented marketing employees include management of retail departments and store settings, personal selling, management of customer service, purchasing assistance, and merchandise management. Marketing employment is expected to grow as a part of the workforce well into the next century. Solid opportunities exist for growth from entry level to career sustaining and management responsibilities. Representative job titles include retail department manager, assistant and store manager, sales representative, merchandise manager, and purchasing assistant.