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Business, A.A.S. - Marketing

Degree: Associate of Applied Science
Major: Business
Concentration: Marketing

For more information, contact the Business and Technology division at 615-230-3301 or at bustechinfo@volstate.edu.

This concentration is designed to prepare students with knowledge and skills that can assist their career growth in the growing field of marketing. Typical duties performed by career oriented marketing employees include management of retail departments and store settings, personal selling, management of customer service, purchasing assistance, and merchandise management. Marketing employment is expected to grow as a part of the workforce well into the next century. Solid opportunities exist for growth from entry level to career sustaining and management responsibilities. Representative job titles include retail department manager, assistant and store manager, sales representative, merchandise manager, and purchasing assistant.

The Entrepreneurship Technical Certificate and the Administrative Professional Technology Technical Certificate are embedded within the Associate of Applied Science in Business, Marketing concentration.  Courses in these certificates may be used to award this concentration.

All students graduating with a degree from VSCC are required to take the E-Proficiency Profile (EPP) to meet graduation requirements. More information can be found at https://www.volstate.edu/graduation/exit-exams.

Program Learning Outcomes

Upon completion of this program, the graduate will have developed the skills, knowledge and abilities to accomplish the following:

  1. Explain the concept of marketing and how marketing strategies are planned, implemented and controlled.

  2. Explain the process of marketing and how marketing strategies are planned, implemented and controlled.

  3. Explain the process of market segmentation and target marketing.

  4. Identify the elements of the marketing mix and how they are used to satisfy marketing opportunities.

  5. Analyze consumer behavior in specific situations against the framework of consumer behavior.

  6. Identify the marketing planning process and the development of the key elements of a marketing strategy.

CIP Code: (32) 52.0201.01

General Education Requirements - Credits (15)

  • COMM 2025 - ^Fundamentals of Communication Credits: (3)

  • OR COMM 2045 - ^Public Speaking  Credits: (3)

  • ENGL 1010 - ^English Composition I Credits: (3)
  • Humanities and/or Fine Arts    Credits: (3)
  • MATH 1010 - ^Math for General Studies Credits: (3) OR HIGHER
  • ECON 2100 - ^Principles of Macroeconomics Credits: (3)

  • OR ECON 2200 - ^Principles of Microeconomics  Credits: (3)

Major Core Course Requirements - Credits (18)

  • ACCT 1010 - Principles of Accounting I Credits: (3)
  • BUSN 1305 - *Introduction to Business Credits: (3)
  • BUSN 2300 - *Business Ethics Credits: (3)
  • BUSN 2360 - *International Business Credits: (3)
  • BUSN 2395 - *Business Applications Credits: (3)
  • INFS 1010 - Computer Applications Credits: (3)

Concentration Course Requirements - Credits (15)

  • BUSN 1310 - *Business Communications Credits: (3)
  • BUSN 1330 - *Entrepreneurship Credits: (3)
  • BUSN 1350 - *Sales and Service Credits: (3)
  • BUSN 2380 - *Principles of Marketing Credits: (3)
  • BUSN 2389 - *Social Media Marketing Credits: (3)

Marketing Concentration Electives - Credits (12)

  • Marketing Concentration Electives (Choose from the following list) Credits: (12)
    ​Choose from any ACCT, BUSN, HMGT, LOGI, or WKBL Courses Credits: (0-12)
    ADMN 1311 - *Word Processing I  Credits: (3)
    CITC 1300 - *Beginning HTML and CSS  Credits: (3)
    CITC 1303 - *Database Concepts  Credits: (3)
    CITC 1334 - *Project Management I  Credits: (3)

Total Degree Requirements - Credits (60)

Recommended Schedule

This is a recommended schedule. Learning Support, pre-requisites and other academic factors may impact this schedule.  See your advisor to create a degree plan.

DegreeWorks, along with the correct catalog, should be utilized by students for all of their educational planning.  Students can monitor their progress toward a degree or certificate and view missing requirements with the DegreeWorks audit, which is accessible through My Volstate.

First Year - Fall Semester - Credits (15)

  • BUSN 1305 - *Introduction to Business Credits: (3)
  • INFS 1010 - Computer Applications Credits: (3)
  • BUSN 1350 - *Sales and Service Credits: (3)
  • BUSN 2380 - *Principles of Marketing Credits: (3)
  • Humanities and/or Fine Arts  (See General Education Requirements in Catalog) Credits: (3)

First Year - Spring Semester - Credits (15)

  • ENGL 1010 - ^English Composition I Credits: (3)
  • BUSN 1330 - *Entrepreneurship Credits: (3)
  • BUSN 1310 - *Business Communications Credits: (3)
  • ACCT 1010 - Principles of Accounting I Credits: (3)
  • ECON 2100 - ^Principles of Macroeconomics Credits: (3)

  • OR ECON 2200 - ^Principles of Microeconomics  Credits: (3)

Second Year - Fall Semester - Credits (15)

  • Marketing Concentration Electives (See List Above) Credits: (6)
  • BUSN 2300 - *Business Ethics Credits: (3)
  • MATH 1010 - ^Math for General Studies Credits: (3) OR HIGHER
  • COMM 2025 - ^Fundamentals of Communication Credits: (3)

  • OR COMM 2045 ^Public Speaking  Credits: (3)

Second Year - Spring Semester - Credits (15)

  • Marketing Concentration Electives (See List Above) Credits: (6)
  • BUSN 2395 - *Business Applications Credits: (3)
  • BUSN 2360 - *International Business Credits: (3)
  • BUSN 2389 - *Social Media Marketing Credits: (3)